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As a branding consultant, we are obsessed with the simple idea on how our design will help you to bond and connect with your audience
We focus solely into creating authentic and pleasant branding experience through our expertise in graphic and business design
Once you have agreed to engage us in your project, we will create bespoke branding experiences through following services
PLAN
DESIGN
CONTENT
MAINTENANCE
Conducting Research
Brand identity requires business acumen and design thinking
The first priority is to understand your business: its visions, missions, target markets, corporate cultures, competitive advantages, strengths and weaknesses, marketing strategies, and challenges for the future
Section
Market Research Data
Incorporation of data affecting customer preferences for brand
Usability Data
Interpretation of “live” customer experiences with brand
Marketing Audit Data
Examination of communications and marketing tools
Competitive Audit Data
A dynamic, competitor's data-gathering process
Language Audit Data
Evaluation of language strengths and weaknesses
Clarifying Strategy
This phase of branding involves both methodical examination and strategic imagination. It is about analysis, discovery, synthesis, simplicity, and clarity
The combination of rational thinking and creative intelligence characterize the best strategies
Brand strategies keep both brand identity (how it looks and appeals on the outside) and brand experience (how it impacts opinion, memory, and emotion on the inside) working in unison toward one common goal: growing your business
Section
Narrowing The Focus
The bigger picture of the things that will affect brand
Brand Brief
Documentation of brand's fundamental precepts
Brand Story
A complete picture made up of facts, feelings, and interpretations
Tagline
A short phrase that captures brand's essence, personality, and positioning
Product Naming & Design
A meaningful, distinctive, and modular name to captures the imagination and connects with the people
Designing Identity
Investigation and analysis are complete, the brand brief has been agreed upon, and the creative design process shall begin
Since design is an iterative process that seeks to integrate meaning with form, AKSEN works at the intersection of our strategic imagination, intuition, design excellence, and experience
Section
Logo
An element (word, image, or symbol) which represents the brand
Colour
A medium to evoke emotion and express the personality of the brand
Typography
The technique of arranging type to make written language legible, readable, and appealing
Sound
Voice, ambiance, and music to produce expression of emotion
Motion
The animated version of identity to brings a brand to life
Trial Application
Rigorous test before any concepts are shown
Designing Identity Experience
Designing identity experience is the phase of branding that focused on incorporating “life” to the identity and converting abstract concept into substantial experience which can be sensed directly by your target audiences
These variety of experiences will help your brand to communicate its personality and vision as an identity that audience can feel, hear, taste, touch, and smell
Section
Architecture Concept & Direction
A sense of form, space, light, shadow, and ambience
Interior Concept & Direction
The process of shaping experience through the manipulation of spatial volume
Appliance Concept & Direction
Tableware, glassware, bathware, decoration, ornament, etc
Photography Direction
The production of photography content which are conceptual and multifaceted
Brand Culture Direction
Team setting, style, attitude, and manner
Creating Touch Points
When it comes to building your brand, every touch point matters
Not all touch points are the same, nor do they have equal value. Some touch points may go overlooked by your customers, while others directly influence their buying decision
Simply put, creating touch points is about design refinement and design development
Section
Trademark Process Direction
Brand identity assets that can be registered with the government and protected from future litigation
Corporate Stationery
Business card, letterhead, envelope, folder, name tag, etc
Media
Brochure, catalogue, menu book, menu board, etc
Product System
Cup, coaster, straw, tissue, etc
Website
Content management system, social media campaign, media planning, search engine optimization, etc
Favicons
Pixel icons located in a web browser’s address bar
Signage
Use of signs and symbols to communicate a message
Packaging
Packaging shape, graphic, color, message, and container
Advertising
Audio or visual form of marketing communication
Vehicles
An instant marketing campaign on wheels
Uniform
Fabric selection and design based on performance criteria
Ephemera
Promotional items such as pen, key chain, mug, notepad, etc
Managing Assets
Since the world is constantly evolving, your brand needs to adapt and develop with time and changing circumstances
Managing brand identity assets requires a long-term commitment to doing everything possible to build the brand
Therefore AKSEN always ready to work hand in hand with you to maintain what have been made from scratch
Section
Launching Brand Identity
Smart organisation to build brand awareness and synergy
Building Brand Champion
A process to engaging employees in the meaning of the brand
Internal Design Team
The unsung heroes who build brand and design customer experience
Brand Books
Standards, templates, guidelines, "who we are", "what our brand stands for", etc
Graphic Standards Manual
A comprehensible guidance to maintain a consistent brand identity
Reproduction File
An asset management system about naming, storage, and overall usability of file formats