Realizing today's bread lovers are heavily driven by enticing visual and presentation thanks to the rise of social media, AKSEN redefines Delicute’s visual identity with strong emphasis on how the adorable breads make people smile and all happy inside

Just like a group of kids who are playing excitedly in their first baking session, playfulness and elements of fun are apparent in the visual, whilst the chosen colors symbolize creative expression, uniqueness, and devotion

Nevertheless, as part of our holistic branding service, we earnestly and carefully labeled each and every variant of their specialized bite-sized bread also known as "delicute bun" to maintain a clear and consistent identity that supports Delicute goals

Delicute landed in West Jakarta in early 2005 as a home bakery founded by people who are highly passionate with their vision. Today it has five branches in Jakarta and Tangerang as well as the online store to make the purchase process easier for their beloved customers

According to their name which consists of the words "delicate" and "cute", Delicute offers treats that are as deliciously wholesome as they are beautifully decorated

Has been known for years as a bite-sized bread specialist, they keep going the extra mile to break out of their comfort zone. Classic whole wheat bread, everyone's favorite cookies, personalized birthday cake, even indonesian traditional snack as a must-buy souvenir, all those options are available in one place