The Irrefutable Mentation
of Contentment
After a long and hectic weekdays, Saturday is a perfect day for doing nothing or having fun. Some people can still use this day to get their things done, but the pressure would not be as intense as on the working day
Based on this sentiment, the name "Saturdays" was born to represent their eyewear style which is able to give an easygoing as well as chic impression to the wearers. Furthermore, the shape triangle used in the logogram implies stability, power, and energy when it rests on a solid base—another message we want to convey
AKSEN takes pride in our work to design the overall identity for the brand which depicts their revolutionary spirit and bold mission: to offer designer eyewear in Indonesia at disruptive prices in a socially impactful way
Company Information
Client
Saturdays
Year
2014
Trifecta of Design, Craftsmanship, and Functionality
Saturdays was founded with a revolutionary spirit and bold mission: to offer designer eyewear in Indonesia at disruptive prices in a socially impactful way
The problem with purchasing genuine prescription eyewear in Indonesia lies on the price and design. By cutting out the middle-men, designing in-house, and interacting directly with customers, they provide a fun and easy buying experience with higher quality at a fraction of the price
Each loving pair of their frame is hand-crafted with the the best materials and passes through several stages from sketch to prototype testing to final design. Their design team gathers inspiration from all corners of the world and create custom pattern variations in pursuance of their plan for offering unique limited collections. Saturdays also make sure that all frames are inspected twice before they make their way over to the customers