Indonesia is blessed with the greatest and most diverse biological resources in the world which cannot only fascinate people but also can inspire us to manifest it into a design. We sincerely wish more people would find their inspiration through nature as well

Thereof by designing this campaign, AKSEN would like to embrace a bold new way to invite Indonesians to get in touch with and be proud of their motherland’s natural environment

The brand colors - green and blue - are inspired by the biological riches and rarities of Indonesia. Meanwhile, the shape of leaf, wave, and tree represent the linkages between marine and terrestrial ecosystems, as well as used to form a waving hand resembles a friendly invitation to pay Taman Nasional a visit and take part in its preservation

As a vast archipelago comprising more than 17,000 islands, Indonesia's been blessed with extraordinary geographical condition consists of both dryland and wetland, some of which are designated as national park and managed by Ministry of Environment and Forestry

Simply put, national park is an area set aside by a national government for the preservation of the natural environment. Most of the landscapes and their accompanying plants and animals in a national park are kept in their natural state

There are more than fifty national parks in Indonesia, constantly improving themselves to become a worth visiting place for its citizen

The phrase "ayo ke taman nasional" or "let's visit the national park" was chosen as the warm encouragement to raise awareness among tourists—especially the local ones—about the potential of their revered country’s national parks